2020-05-13

Incisive Landing Page to capture results on the fly

Modern Internet users today have gained more browsing experience and a certain familiarity with web pages. This has led to them developing some resistance in taking impulsive actions.

Before making a purchase, often, they visit similar sites, look at forms, compare prices, revisit your page several times before making the conversion even if the product is of interest to them.

The effectiveness of your offer is greater if the customer does not leave your page.

A good Landing Page is one that, by capturing the attention of visitors, turns visits into sales. The aspect of Conversion is frequently underestimated, exclusively emphasizing the generation of traffic to the page by investing in channels that only serve to increase visits (Social, Ads, Advertising, Email Marketing ...). It is important that you receive traffic to your page, but almost ineffective if you leave out the principle of Web Marketing: "Transform your Users into Customers", because you will only have a myriad of visitors who do not lead to the desired result.

An analysis carried out by E-consultancy shows that every $ 92 spent on bringing visitors, $ 1 is spent on converting them.

First you have to start thinking as if you were indebted to the user who clicked and entered your page, that is, you have to prepare yourself with gratitude towards your visitor because, having entered, he has shown you confidence.

It is also important to capture the user's attention and curiosity in the first few seconds , otherwise the user will quickly click on the "Go back" button of his browser and continue his search on Google generating conversions with other competitors.

Once you have reached the correct state of approach, I propose the 4 steps to follow to structure your Landing Page:

Understand the problem of users

After a case study, try to select your target, understand who they are, what they want, how they communicate, the (non) technical lexicon they use, understand their need or desire and what they expect from you.

Undertake the correct Marketing campaign

Create targeted ads, for example Google Adwords, Facebook, to select and capture ONLY people interested in your offer.

Satisfy the specific need with the right answer

With your Landing Page you offer the right solution to the specific problem for those users you selected in the first point. The Landing Page cannot satisfy everyone, after having analyzed a customer base select the largest slice of these, which you will be able to satisfy at best. If you have an audience of 100 people, 60 of whom have an interest in your offer, you will work on that, because it will affect the majority of your audience.

Get attention and start selling

The last phase is an automatic consequence of the previous ones, with a few right attentions you will not have problems in completing it.

Once you have analyzed the previous phases, you will then divide your Landing Page design into two areas:

- Vehicle area

In this section the user arrives on your page perhaps from the search engine or from a Facebook ad and the first question that arises is: "This page interests me?" By solving your problem immediately you will get the right attention to continue browsing. It can generate a lot of interest , at this point, insert a summary video of your service / product that easily and concisely explains your offer. Once interest is generated, we proceed with the second area of the Landing Page.

- Conversion area

The next question from the user will be: "Why should I choose them?" or "How do I know I'm not wrong in relying on them?" .

The key part in this area is building trust in you. The most effective system is to insert references , perhaps from several people, with consistency and quality.

The last question you need to answer is "Why do I have to do it now?". The correct answer is to increase the desire for your proposal, eliminating or drastically decreasing the choice options that, statistically, generate greater confusion in the user (if in the supermarket there are 30 different types of toothpaste you have difficulty in choosing, because the mind tends not to focus on the preferred option, but thinks about all the other options it is giving up on).

By applying the principle of scarcity , you will induce the user to buy urgently . The proposal must have a short expiry date and / or for a limited number of pieces.

Example: if you book now to have it in 1 month you will receive a 15% discount, or 15% discount that expires in 5 hours.

Undoubtedly the best method is the use of a cookie that as soon as you turn it back on, it reminds you of the page visited and tells you that if you take it within 2 hours you will receive the discount.

In general, the offer must be credible and not necessarily based on the price.

Example: if you buy now I will give you this other thing in combination.

The last stage of your Landing Page is user submitting . If the previous parts have been carried out correctly, this will be the simplest as it will be enough to insert the right and easily visible elements (forms, contacts, buttons, check boxes ...).

After you have obtained the desired result, the next action beyond the Landing Page, but always linked to it, will be the satisfaction that your customer has found in your offer. You will therefore have to invite him to leave feedback that will enhance your reputation, which is important for increasing confidence in you.

2020-05-11

How to Sterilize Hazardous Medical Waste at Infectious Risk

The management of hazardous medical waste at infectious risk presents critical situations, which increase costs and increase the weight of your responsibilities. For how many organizational efforts you can make, it may seem difficult to find a safe, economic solution and in full compliance with current legislation.

However, a safe and effective system for the treatment and disposal of infectious risk medical waste already exists. Knowing it and applying it to hospital waste management can mark an important economic turning point for your healthcare facility.

Let's discover this revolutionary sterilization technology together, to treat and dispose of contaminated medical waste as quickly and efficiently as possible.

What are infectious risk hazardous medical wastes?

All waste that can be contaminated by biological liquids, such as blood and secretions, or coming from hospital isolation environments is considered infectious risk . Therefore, they are those waste that need to be collected or disposed of with special precautions, to avoid infections, such as:

gauze or cotton;
drainage;
masks and gloves;
needles or cutting edges;
scalpel;
catheters;

The disposal of Hazardous Waste Management Authorization at infectious risk, unlike non-hazardous waste, presents high risks and costs. Careful and laborious procedures are needed.

Infectious waste treatment workers are obliged to use specific clothing, safety shoes and must use special containers for special medical waste :

rigid cardboard (halipack), complete with internal polyethylene bag and self-locking band, for definitive closing.
in rigid plastic (halibox), in the case of cutting edges, or pointed objects;
Tanks for any liquid waste.

Each container must be sealed and labeled, and then transported to a place suitable for the temporary storage of dangerous medical waste at infectious risk . The permanence of infected medical waste must not exceed 5 days from the moment the container is closed . Only in the case of quantities less than 200 liters, in compliance with hygiene and safety requirements, the temporary storage times can reach 30 days.

Responsibility in the management of infectious risk medical waste

The collection and disposal of infectious risk medical waste is the responsibility of the Health Director, who must supervise and ensure compliance with the provisions of the law. Therefore, it is a responsibility that does not end when the contaminated waste is collected by the company involved in the collection service.

The burden of proper waste management involves several figures, from production to disposal. However, it is the obligation of the producer or holder of the waste to check that the employees to whom he entrusts the delivery are authorized for recovery and disposal. The consequences can be both criminal and administrative and rightly generate some concern.

Transport to landfills is numerous and expensive. The burden of responsibility is high and frustrating. This is why the sterilization of infectious risk hazardous medical waste is the safest and cheapest solution for your healthcare facility.

If your primary need is to dispose of non- hazardous medical waste, find out how to manage it and reduce volumes, to optimize costs: How to dispose of non-hazardous medical waste in an economic and safe way .

The sterilization cycle of hazardous medical waste

Of course, the idea to sterilize and disinfect the medical waste hazardous on site where it is produced is not new. However

removal of air in the disinfection chamber , to facilitate the action of water vapor;
introduction of water vapor , which facilitated by the absence of air spreads and can reach all the elements present in the waste;
Steam heating by microwave. A combined action that destroys 100% of the microorganisms present, even inside the containers.

Every 20 minutes you can sterilize up to 12 kg of sanitary waste at infectious risk and transform it into waste similar to urban waste . Reduce the risk of infection, the environmental impact and the burden of responsibility related to the management of contaminated medical waste. But the benefits don't end there.

Finally, the small size of the sterilization system allows you to place it, without problems, within the waste organization system. However, you will always have to comply with the procedures in accordance with the law, to manage the sterilization system and the management of waste similar to urban waste.

Validation of the sterilization system of hazardous medical waste at infectious risk

The sterilization systems located within the healthcare facilities are subject to periodic checks by the competent authorities. For this reason, their activation can only take place after a prior communication to the province of competence.

Therefore, it will be the director or health manager, or a competent public representative to proceed with the validation of the sterilization system , before it can be put into operation.

It is a sterilization system that perfectly meets your medical waste management needs, as per current legislation.

The system validation must be repeated every 24 months, or in the case of an extraordinary maintenance intervention. All related documentation must be kept for 5 years at the headquarters of the healthcare facility or where the plant is located, to show it if requested by the competent authorities.

How to dispose of sterilized waste similar to municipal waste

The waste sterilized assimilated to municipal waste must be collected and disposed of with CER code. To do this, it is necessary to use special disposable packaging, even flexible, of a different color from that used for municipal waste or other similar medical waste.

The containers must have an indelible and clearly visible indication of "sterilized medical waste" and indicate the date of sterilization. The collection and transport of medical waste treated as municipal waste are subject to the legal regime and the technical regulations governing the management of municipal waste.

Read also: auditors in UAE

Sterilized medical waste must be disposed of at the incineration plants for the production of RDF. Or used directly as a means of producing energy. As well, they can also be disposed of in incineration plants for special waste, under the same economic conditions adopted for municipal waste.

Only if there are no waste plants in the production region:

for the production of RDF (waste fuel);
that use medical waste to produce energy;
of thermal destruction;

Then sterilized medical waste, after authorization by the President of the Region, can be disposed of in a landfill used for non-hazardous waste.

Optimize the treatment of infectious risk hazardous medical waste with sterilization

The management of infectious risk hazardous medical waste has a strong economic and administrative impact on healthcare facilities. With the combined use of a sterilization system.

risk of infection;
volume of waste to be disposed of;
number of withdrawals from specialized companies;
management costs of hazardous medical waste at infectious risk;
responsibility in the infectious risk waste disposal process;
Transport pollution.

The sterilization of hazardous medical waste is the safest and most economical solution that you can choose for your healthcare facility. Whether it's retirement homes, hospitals or other medical facilities, we know how complex it is to dispose of medical waste: you need reliable and effective strategies and tools.

we only select solutions that allow you to optimize costs in waste management, in total safety and in compliance with current legislation. Contact us for a free quote and discover our range of products designed for your needs in the management of medical waste. Start sterilizing potentially infected waste today and maximizing your resources.

2020-05-08

Invest in gold - save one-off contribution or gold savings plan?

With many questions that investors have to deal with before deciding on a particular approach on the way to the first return, the financial situation already determines the direction in which savers can move. Would you like to invest capital in gold and now you don't know whether you want to save a one-off contribution or use gold savings plan products? Those who have little money will find the necessary first answer in this fact. Because larger one-off amounts simply cannot be invested in this case, because at a price of 30 to 40 Euros per gram of fine gold, the budget is quickly used up. And even in the coin trade, big leaps with little three to four-figure capital are simply not possible.

Slump in the market as an opportunity for larger one-time investments

Quite apart from the fact that a gold savings plan is particularly worthwhile for investors who are primarily concerned with the long-term accumulation of assets - also with a view to the intrinsic value of the precious metal, which is also an especially in demand when other investments do not offer any return or lose massive value. So it is also a question of the time to consider whether it is better to save a one-off contribution or to conclude gold savings plan in order to be able to invest in gold. One-time investments often pay off when the gold price has plummeted, but a timely return to higher prices or even a real boom in the price level is expected. In this environment there is of course no time for multi-year savings based on gold bullion.

Small monthly assignments gradually lead to the goal

Nevertheless, the gold savings plan - for example via the portal golddepot.de - is generally a good model for wealth accumulation that is not only suitable for people with lower incomes. In this case, investors who do not want to invest larger amounts at once are well catered for. Also because the providers of the Spar plan products usually get significantly better prices or lower premium and discount conditions on the market through buying and selling for numerous customers than individual investors who save a one-off amount by buying physical gold or the Top up gold savings plan with a higher one-off payment. Even without extensive savings, with a minimum deposit of 50 Euros per month, long-term gold stocks can be built up, which savers can freely use at any time.

2020-05-08

Invest in gold - save one-off contribution or gold savings plan?

Slump in the market as an opportunity for larger one-time investments

Small monthly assignments gradually lead to the goal

2020-05-05

Serious ERP management at little price? Now you can!

It is now mandatory to have an ERP management system

Let's face it, an ERP management in a company that wants to grow and be structured minimally is now an obligation, to automate warehouse procedures, (electronic) invoices, accounting, schedules, to avoid that they commit the whole day (or sometimes night).

But unfortunately it is not always within everyone's reach, especially economically, especially for small, or very small, companies that should grow.

An ERP worthy of this name costs no less than a thousand USD, of course, there are also lower cost software, but with less professional features, or limits on the number of registrations ... or limits on the things we can (and we would like) to be able to do.

And then there is the problem of deducting the asset: it is an asset, if I am a "minimum" taxpayer I cannot download it, if we are "normal" taxpayers we can download it in 5 years, but the cost must be incurred immediately, the assistance must be paid every year, and updates due to constant changes in legislation are practically essential.

In conclusion

It's a problem

For small companies, now obliged to acquire "electronic" tools, it is always seen as an unsustainable expense ...

What if we told you that

With a coffee a day

Can you have your erp software ?

Things change

And how if they change!

They change so quickly that now we can rent a server with a complete ERP management system including the "single user" version at a cost of 30 usd / month

Accessible from any device (PC, Mac, Tablet or Smartphone) from anywhere, provided it is connected to the Internet;
With the utmost confidentiality of your data;
24 hour guaranteed backups;
Including ticket assistance for the duration of the contract;

... and the contract is monthly!

Because things always change, but we always hope for the best, and we work to make it so!

Because at any time you may need to expand or modify the version or size of the package, also including the customizations of a real management software that will allow you to manage, for example:

Technical assistance
Budgeting and orders
Production system
Logistics and transport
Purchase planning and sales budget
E-commerce website design and sales force (agents)

All without changing the program, only with a different connection mode!

What if, in addition to ERP management, I also want to optimize the costs of the other programs?

Simply purchase the expansion to get:

Microsoft Office suite (Word, Excel, Powerpoint and Access on request)
collaborative area (file repository + calendar + integrated mail client for sharing tools)
other programs that you can share among the various users of your company (some examples: Autocad , Adobe Suite ).

We can also publish the programs you normally use in the company to be available anywhere and comfortably in shared mobility.

But are we sure?

We are sure yes!

Our structure is ISO / 27001 certified , GDPR compliant for data protection and backup conservation; adopts the best anti-malware technologies and implements technical specifications against ransomware attacks.

Why don't you try our structure then? We can provide a demo if you fill in the data below and sign up for our newsletter!

Give it a go! It's easy!

2020-02-01

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Important notions in the choice of IP cameras

We offer different types of IP security cameras that can best meet the different needs of customers. As we know, the characteristics and functions of the cameras vary according to the type of camera. Here are the most common types of security cameras and their differences

Wi-Fi / Wireless IP Camera: Wireless data communication, simple installation, no wiring.
IP camera transmits video / images over the network, suitable for those who wish to monitor a location while away.
Infrared day / night cameras - Outdoor surveillance, can see clearly even if it works in variable light conditions, perfect for 24/7 surveillance
Bullet Camera - Long distance outdoor video surveillance
Dome camera: Discreet and internal surveillance with a wide viewing angle
PTZ dome camera: Video surveillance of large areas. face identification, license plate number and other applications that require detailed images.

What happens if the IP camera system has a power outage?

With the intention of reducing costs, many video surveillance systems are installed without using the UPS. Once the system suffers a power outage, the whole system will not function. At the commercial video surveillance system, we recommend users to use UPS as a backup. With a UPS Backup UPS, if a power outage occurs, the security cameras will continue to operate.

Do I have to use PoE or WI-FI technology for ip cameras?

Choosing PoE or Wi-Fi wireless or other technologies depends on the use that must be made of the system. For internal video surveillance, Wi-Fi video surveillance systems may be suitable in most cases. However as the Wi-Fi coverage is limited to 20-30 meters especially in places where there are many obstacles such as walls and metal beams.

Related Post: How to install external cameras?

For external video surveillance over long distances the best choice is PoE Power on Ethernet. The maximum connection distance that can be reached with the PoE system without renewing the signal is 90 meters.

What factors determine the performance of the IP camera?

There are many variables when we find ourselves choosing the security cameras for our video surveillance systems, here is a list where the factors are indicated to determine the choice of cameras:

Objective: The objective of the IP camera determines how much it can display in width and width. For video surveillance cameras in Chicago with a wide viewing angle, a 2.8mm / 3.6mm focal length is perfect. A larger target can provide a closer view over the long distance. For example, to get a clear view of any suspicious people, you can use a 10 mm or 12 mm lens.

Image sensor: Typically an image sensor with a higher resolution can capture videos with higher image quality. But there are two other important features that determine your camera's performance; one is the minimum illumination that tells you how much light it needs to capture the image. The lower the minimum illumination value, the higher the camera's sensitivity to light. Another factor, and WDR / HDR, is sensor-based technology to improve imaging performance.

Main Processor: the image sensor converts the light into an electrical signal and is therefore processed by the ISP image signal processor. The camera's core processor, like a computer's CPU, is the camera's brain that primarily determines the camera's imaging performance. An IP camera core processor will consist of many components such as ISP image signal processing such as AGB, AWB, brightness contrast image distortion correction etc., Codec image compression according to the video compression standard for example h.264, h.265, peripheral interface (I / O to transmit data and check the objectives and any motors)

Frame Rate: also known as frame rate and frames per second FPS, is the frequency (speed) at which an imaging device produces unique consecutive images called frames. 25 fps and the video frame rate in real time in the PAL TV system